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Privacy Policy

Last updated: January 30, 2026

This Privacy Policy describes how LumenMint ("LumenMint," "we," "us," or "our") collects, uses, and discloses personal information when you visit our website, request information, or engage our services (collectively, the "Services").

For purposes of this Privacy Policy, "you" means anyone who visits our website or communicates with us, including agency partners, prospective customers, and representatives of businesses.

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The revised version will be posted with an updated "Last updated" date.

How personal information is collected

Personal information may be collected in the following ways:

Information you provide directly

Information you submit through the Services may include:

  • Contact details (such as name, email address, phone number, company name, role)
  • Project and intake details (such as requirements, creative direction, brand guidelines, timelines, and feedback)
  • Source materials you share (such as images, video clips, logos, copy, product details, and reference examples)
  • Billing and transaction details (such as billing contact information and invoice details). Payment card data is typically handled by our payment processors rather than stored by us.
  • Communications (such as messages sent via email or forms, and support requests)

You may choose not to provide certain information, but that may limit the ability to respond or provide Services.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

  • Device and usage data (such as IP address, browser type, device identifiers, pages visited, and interactions)
  • Cookie and similar technology data used for essential site functionality, analytics, and performance

Information obtained from service providers

We may receive information from vendors that support our Services, such as website hosting providers, analytics providers, and payment processors.

How personal information is used

Personal information may be used for the following purposes:

  • To provide and operate the Services, including responding to inquiries, scoping work, producing deliverables, and managing projects
  • To communicate, including sending updates, requesting inputs, and replying to questions
  • To process payments and accounting, including invoicing and transaction administration
  • To improve and secure the Services, including analytics, troubleshooting, and fraud prevention
  • To comply with legal obligations, enforce policies, and protect the rights and safety of LumenMint and others

AI tools and creative processing

LumenMint uses AI systems and editing workflows to create and refine video and image deliverables. This may involve processing information and files you provide (for example, product visuals, brand assets, and creative references) through third-party tools that help generate, enhance, or edit content.

  • What is shared: only the materials needed to perform the work.
  • How it is used: to generate drafts, variations, and final outputs, and to support editing and quality control.
  • Your responsibility: you represent that you have the rights and permissions to share the materials you provide and to request the work you ask us to produce.

How personal information is disclosed

We may disclose personal information in limited circumstances, including:

  • Service providers that perform services on our behalf (such as hosting, analytics, file storage, collaboration tools, payment processing, and AI or editing tool vendors)
  • Professional advisors (such as legal, tax, or accounting) when necessary
  • Legal and safety reasons if required to comply with law, respond to lawful requests, or protect rights, safety, and security
  • Business transfers in connection with a merger, acquisition, restructuring, or sale of assets

We do not sell personal information in the traditional sense. If certain advertising or analytics activities are considered "sale" or "sharing" under applicable state privacy laws, the rights section below explains available choices.

Cookies and similar technologies

We use cookies and similar technologies to operate the website, remember preferences, understand usage, and improve performance. Browser settings may allow you to remove or reject cookies, but blocking some cookies may impact site functionality.

Data retention

Personal information is retained as long as needed to provide the Services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and the context in which it was collected.

Security

Reasonable administrative, technical, and physical safeguards are used to protect personal information. No method of transmission or storage is completely secure, and absolute security cannot be guaranteed.

Your rights and choices

Depending on where you live, you may have rights related to personal information, such as the right to access, correct, delete, or obtain a copy of certain information, and to opt out of certain processing like targeted advertising.

Note regarding U.S. State Laws: New Jersey has a comprehensive privacy law that went into effect in January 2025.

To submit a request, email contact@lumenmint.com. Identity verification may be required before processing requests. If authorized agents are permitted under applicable law, proof of authorization may be required.

Children’s privacy

The Services are not intended for children, and LumenMint does not knowingly collect personal information from children.

International visitors

LumenMint is based in New Jersey, United States. If you access the Services from outside the United States, your information may be processed in the United States and other locations where our service providers operate.

Contact

If you have any questions about this Privacy Policy, please contact us at: